You'll notice, every news has this flash sign Thunderbold sign A black and white flash When you search something on google via mobile You'll see text on the right side of the pages Sign of flash SO that flash sign is called AMP. It means that page is AMP optimised. Whenever you search a news or any keyword, chances are high AMP(amp full form accelerated mobile page )pages are more. 

I've seen this a lot (90% results Are AMP optimised. I would like to tell you a story Which many people will tell you No one really knows about SEO. It's all based on their analysis. Those top results. If 90% are AMP then AMP has a big relation Main aim of google is They want the best content for their users and people don't switch to other search engines. amp full form 2020

So consumer is the king according to google If a user searches for a question, google wants them to get the desired results. with less headache. Suppose there is a page that takes a lot of time in loading. Or it's not mobile optimised. or it's code is not good Or images are of high quality or there are surplus ads Because of this person won't search on google Now people are trying to crack algorithm of google Maybe Those pages may reach the top But main aim of google is Better user experience So google started this AMP And initiated this feature. And in this Their own code will be integrated in your basic code and this will decrease the load time of the website to 3 times amp full form in seo. 

Depends on your page. Now it will remove heavy images. popup ads. and some java script It will fix that too. Basically it will give your page a simple look. Which will improve the loading speed Some people say that in AMP We use CDN network. It means. Suppose my website. loads on a abc server Now this server can be slow which can cause some issue in loading. Now On google or some other company, Your page has been hosted(AMP) So when a user reaches your website User will open it with google server Means google server is relatively faster than your server Website speed will be fast, why? Because it's code and content is good and it is on fast server Ultimately aim of google is fulfilled. that's why Google promote AMP (amp full form accelerated mobile page ) If you have a wordpress website. 

It's on you whether you want to install it or not But if You have a blog, what you can do There's a plugin AMP fro wp You can install it. Activate in the plugin section It'll ask you basic question You can upload the logo and end it It'll automatically make AMP pages of your website. What's the advantage? You've installed AMP(amp full form accelerated mobile page ) easily Normally in coded websites. You need to create but in wordpress You've advantage to add it directly They do have some paid feature also I'll say free features are more than enough If you are into blogging. If you have a corporate website. Where you want to work on appearance. And your website is mobile optimised.

 Then there is no need of AMP> But if you are into blogging You don't need much graphics or anything Or how appealing is your website. There should be chat box Etc etc Here your main aim is You need to provide content to the other person If you are into blogging or you have a business where you want to educate the other person then AMP is for you Okay friends, video ends here. I hope you liked it, If any doubts do ask me in the comments. Or any issues in installation of AMP (amp full form accelerated mobile page )